![]() ![]() Reporting Bias is where an error is made in the way that the results are disseminated in the literature. The subject may also believe that they understand the experiment and are aware of the expected findings, so adapt their responses to suit.Īgain, this type of bias must be factored into the experiment, or the amount of information given to the subject must be restricted, to prevent them from understanding the full extent of the research. ![]() With interviewer bias, the interviewer may subconsciously give subtle clues in with body language, or tone of voice, that subtly influence the subject into giving answers skewed towards the interviewer’s own opinions, prejudices and values.Īny experimental design must factor this into account, or use some form of anonymous process to eliminate the worst effects.Ĭonversely, response bias is a type of bias where the subject consciously, or subconsciously, gives response that they think that the interviewer wants to hear. This is one of the most difficult research biases to avoid in many quantitative experiments when relying upon interviews. This is the reason why instruments should be properly calibrated, and multiple samples taken to eliminate any obviously flawed or aberrant results.
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